Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds
- by Wayne Friedman , February 21, 2022
In the U.S. -- and most European countries -- TV viewers still see linear TV advertising frequency as “excessive.”
Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too many times when watching linear TV,” according to a new study by Audience Project, a Denmark-based …
The facts are that 20% of the viewers, readers, listeners, streamers, gamers, digital users,etc.--- account for about half of the activity while the second heaviest quintile does about 25% and this applies to all forms of media---not just "linear TV" . So "the problem" is a universal one and is not unique to "linear TV".