Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds

In the U.S. -- and most European countries -- TV viewers still see linear TV advertising frequency as “excessive.”

Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too many times when watching linear TV,” according to a new study by Audience Project, a Denmark-based …

1 comment about "Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds".
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  1. Ed Papazian from Media Dynamics Inc, February 21, 2022 at 2:39 p.m.

    The facts are that 20% of the viewers, readers, listeners,  streamers, gamers, digital users,etc.--- account for about half of the activity while the second heaviest quintile does about 25% and this applies to all forms of media---not just "linear TV" .  So "the problem" is a universal one and is not unique to "linear TV". 

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