YouTube Releases Data -- Story Makes The Content
- by Laurie Sullivan @lauriesullivan, May 16, 2022
Digital consumption rose more than 30% in 2021, and viewer choice is reshaping content and driving engagement, according to data released by YouTube Monday.
It is the story that makes good content, according to study participants, with 94% saying good content is personal and relevant.
More than 2 billion people …
