Automation Shellout: Marketing Is Key Part Of Customer Experience Spend

Professionals siloed off in marketing may wonder how their automation compares with other parts of the company. 

They’re hardly on top, judging by 2023 State of Automation: Eliminate Application Integration Challenges to Elevate Customer Experiences, a study by Jitterbit.  

Companies are placing emphasis on: 

  1. Information technology 
  2. Customer …
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