Commentary
Automation Shellout: Marketing Is Key Part Of Customer Experience Spend
- by Ray Schultz , Columnist, June 2, 2023
Professionals siloed off in marketing may wonder how their automation compares with other parts of the company.
They’re hardly on top, judging by 2023 State of Automation: Eliminate Application Integration Challenges to Elevate Customer Experiences, a study by Jitterbit.
Companies are placing emphasis on:
- Information technology
- Customer …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
