Commentary
D2C Marketers Who've Used CTV Are Upping 2023 Spend On The Channel
- by Karlene Lukovitz @KLmarketdaily, April 14, 2023
While still relatively small, connected TV (CTV) is making some headway as a component in direct-to-consumer (D2C) and direct-to-business marketer strategies, according to the latest survey conducted for performance media platform Digital Remedy.
The survey of 251 marketers (52 who sell directly t to consumers only, 199 who sell directly …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
