Commentary
D2C's Fast-Vanishing Cool Factor
- by Sarah Mahoney , Staff Writer @mahoney_sarah, December 19, 2022
While many D2C
brands like to think they are cool and disruptive, fewer consumers see them that way. Diffusion PR’s latest survey finds that just 13% of consumers said D2C brands typically have a trendy
aesthetic, down 50% from 2020. They’re not only less hip, but they’re also seen as …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
