by Sarah Mahoney on Oct 2, 2:11 PM
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong indie brands.
by Sarah Mahoney on Sep 25, 2:39 PM
The popular vitamin brand is expanding messages about women's sexual wellness.
by Sarah Mahoney on Sep 18, 10:14 AM
The League looks to connect ambitious singles and unapologetically weeds out slackers.
by Sarah Mahoney on Sep 11, 10:48 AM
The organizational chain is going on a new-product spree and hopes to entice shoppers with an expanding variety of out-of-category digital brands.
by Sarah Mahoney on Sep 5, 11:00 AM
With its cheap (and sometimes even free) birth-control options, this founder is committed to making medication convenient.
by Sarah Mahoney on Aug 28, 10:44 AM
The new marketing campaign aims to showcase the brand's coaches and the benefits of customization.
by Sarah Mahoney on Aug 21, 2:38 PM
As groceries get pricier -- and consumers feel more pinched -- the savings platform recalculates its brand-versus-demand marketing budgets.
by Sarah Mahoney on Aug 14, 11:24 AM
Despite the gloom in American apparel sales, the company's intensified marketing efforts led to solid gains worldwide.
by Sarah Mahoney on Aug 7, 8:43 AM
Buoyed with new funding, the luxury D2C jeweler is expanding into physical retail with two new collections.
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