For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong indie brands.

The popular vitamin brand is expanding messages about women's sexual wellness.

The League looks to connect ambitious singles and unapologetically weeds out slackers.

The organizational chain is going on a new-product spree and hopes to entice shoppers with an expanding variety of out-of-category digital brands.

With its cheap (and sometimes even free) birth-control options, this founder is committed to making medication convenient.

The new marketing campaign aims to showcase the brand's coaches and the benefits of customization.

As groceries get pricier -- and consumers feel more pinched -- the savings platform recalculates its brand-versus-demand marketing budgets.

Despite the gloom in American apparel sales, the company's intensified marketing efforts led to solid gains worldwide.

Buoyed with new funding, the luxury D2C jeweler is expanding into physical retail with two new collections.