Does opening more stores -- which usually means sinking considerable cash into pricey rents, long-term leases and inventory -- make financial sense?
Meal-kit winners will understand I don't want to dig up a pot roast recipe and then hunt through the aisles for Himalayan salt.
Digital-first brands have always been at a disadvantage, so they're pushing for new ways to let customers try a product or service before they buy it,
D2C brands' focus on convenience (which just about any digital brand can copy) may make them more vulnerable.
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