With sales topping $700 million, the fast-growing Los Angeles activewear company feeds its 2 million members a steady diet of new trends, celebrity ties-ins and ever-evolving influencers.
The herbal medicine company's popularity soared on pandemic wellness interest. But consumers still aren't sure what to do with motherwort.
The fruit-gifting brand has high awareness but falling sales. Kevin Keith, its new CMO, thinks the answer is spending less on search and more on branding.
This year, shoppers are increasingly impressed by newer brands, especially in the D2C category.
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