The long-term partnership focuses especially on Athleta Girl and includes signature products and multiple capsule collaborations.
The new transaction values the company at $1 billion. Glossier, one of its largest D2C competitors, is valued at $1.2 billion.
Its recent Twitter attempt to pursue a pizza partnership with Domino's failed --- but getting its fans involved was a win.
Last year, Grove introduced the third-party Plastic Working Group, working with 63 of its partner brands, sharing best practices.
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