The company, which focused on sustainable swimwear for men exclusively, now plans to debut a 25-piece women's collection in April.
Scott Tannen, the company's co-founder and CEO, tells D2C FYI why demystifying the supply chain is so important.
"This shift we're seeing means legacy brands have figured out what attracts consumers to D2C" and are ready to compete, says Diffusion's Kate Ryan.
Will it be Amazon or Apple, Nike or Disney? Looks like Peloton may soon ride into a new owner's arms.
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