The edgy company is bringing its Gen Z mission -- fighting period stigma, eliminating the tampon tax and protecting reproductive rights -- to a broader audience.
As it expands into more physical stores, the period underwear brand is using a back-to-school digital campaign, skipping the euphemisms.
As Zenni turns 20, the ecommerce trailblazer eyes new celebrity collaborations and expands its business model, including contact lenses and B2B moves.
So many people loved its "Runlate" April Fool's watch that the company turned the gag into a limited-run collectors' item.
Ryan Bartlett thinks the D2C model is still alive and well -- at least for brands that understand how to make compelling content.
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