As company looks to move to its next level of growth, it is following the D2C trend toward mainstream advertising.
Established brands -- especially luxury ones -- no longer shy away from ideas that could potentially cannibalize sales of new clothing.
Thanks to a flurry of expensive ad buys, old-school TV viewers haven't been able to escape the D2C onslaught led by brands like Peloton, Casper and Noom.
Consider Postwell, which sends gift boxes to women who've just given birth, filled with products like nursing pads and heavy-duty sanitary products.
To read more articles use the ARCHIVE function on this page.