by Sarah Mahoney on May 29, 2:30 PM
As company looks to move to its next level of growth, it is following the D2C trend toward mainstream advertising.
by Sarah Mahoney on May 20, 2:20 PM
Established brands -- especially luxury ones -- no longer shy away from ideas that could potentially cannibalize sales of new clothing.
by Sarah Mahoney on May 13, 1:53 PM
Thanks to a flurry of expensive ad buys, old-school TV viewers haven't been able to escape the D2C onslaught led by brands like Peloton, Casper and Noom.
by Sarah Mahoney on May 6, 2:05 PM
Consider Postwell, which sends gift boxes to women who've just given birth, filled with products like nursing pads and heavy-duty sanitary products.
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