by Sarah Mahoney on Feb 27, 11:00 AM
Facing competition from Peloton, the connected-fitness company's CEO steers through choppy waters with a metaphorical ad campaign and new offers.
by Sarah Mahoney on Feb 21, 9:24 AM
As groceries get pricier -- and consumers feel more pinched -- the savings platform recalculates its brand-versus-demand marketing budgets.
by Sarah Mahoney on Feb 13, 1:42 PM
In just three weeks, the disruptive cosmetic brand took its most viral product to a wider audience, with high-impact results.
by Sarah Mahoney on Feb 6, 1:00 PM
The men's down-there grooming brand is focusing on faces, making the comedian's sparse beard the star of the show.
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