The skirmish comes just as Peloton, suddenly struggling in its core equipment business, is ramping up marketing for its new clothing line.
"We act very D2C -- but just want to meet the customer where they are" -- which includes brick-and-mortar stores and partnerships with dentists.
As convenient as they are, these meal kits can be miles away from the reality most families face: an average of $47 for 10 people.
Campaign tweaks brand's "buy one, give one" stance for more seasonal spirit, and its push to "become a premium basics brand" with expanded offerings.
Like the TV show, new ad focuses on ideas that are "nothing" -- until dreamers tap into Fiverr's freelance network.
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