In a GfK study, 88% of those trying D2C brands for the first time said they were satisfied, and only 9% dissatisfied.
Developed by an ob/gyn to combat all kinds of body odor, Lume bills itself as the deodorant for "everyone's everything."
Funerals are the third-biggest purchase many Americans ever make, but until now, there hasn't been much out-of-the-box thinking.
Edgewell, owner of Schick razors, is paying $310 million for Billie, finally winning its long efforts to add a buzz-worthy digital-native brand to its roster.
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