The company hopes the ads, developed by Notable, the London-based creative agency, get guys talking about their grooming oddities.

Spending on TV accounted for $2.7 billion this year. "And the renewal rates for those TV buys are really strong," says MediaRadar's CEO.

Add-To-Box increases sales, helps launch new product lines, and deepens the company's relationship with customers.

The company, launched to help New York City's underprivileged kids is channeling people's appetite for trendy accessories into innovative charitable efforts.

While most financial results soared past expectations, headlines focused on the unexpected dip -- 7% -- in American users.