Commentary
Acing The TikTok Smell Test
- by Sarah Mahoney , Staff Writer @mahoney_sarah, October 2, 2023
While no one knows what you smell like on the internet, Gen Z could care less. People between 13 and 26 are spritzing up a storm, using fragrances differently than older people do. And this TikTok-inspired sniffathon is boosting sales, especially for D2C and digitally driven brands.
The latest fragrance …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
