Commentary
Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
- by Ray Schultz , Columnist, November 17, 2020
Email reigns supreme as a customer engagement channel.
As consumers turn to digital as they cope with the COVID-19 pandemic, 91% rate email as a top communications channel, according to Critical Channels of Choice—How Covid Has Changed the Channels of Engagement, a study by the CMO Council.
Next are websites …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
