Nearly Half Of Streaming Subscribers Regularly Jump Among Services
- by Karlene Lukovitz @KLmarketdaily, December 14, 2022
Nearly half of streaming video subscribers hop among services multiple times over a 12-month period, excluding Netflix, according to data released by Parks Associates and SymphonyAI Media.
The whitepaper also reports that the lead drivers for using ad-based over-the-top streaming services are being free to the user, being easy to …
