Commentary

Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023

by Wayne Friedman , Staff Writer, November 11, 2022

Whatever problems you think have plagued legacy local advertising platforms, from a whole market point of view, will change little next year compared to 2022.

But long term, what's the plan for ads on local TV? Borrell Associates is estimating nearly flat results for U.S. local advertising -- up just …

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1 comment about "Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023".

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Gordon Borrell from Borrell Associates, November 12, 2022 at 4:02 p.m.
If anyone wants to join the 11/17 webinar where we release the results, the registration link is here: www.borrellassociates.com
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