National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%

U.S. national TV networks’ advertising revenues are now forecast to fall further next year -- down 6.4%, according to IPG Mediabrands’ Magna Global. The media investment/research group previously estimated a 5.8% decline.

For this year, the group projects a 4% decline to $38.7 billion.

The positive for owners of national …

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