National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%
- by Wayne Friedman , December 5, 2022
U.S. national TV networks’ advertising revenues are now forecast to fall further next year -- down 6.4%, according to IPG Mediabrands’ Magna Global. The media investment/research group previously estimated a 5.8% decline.
For this year, the group projects a 4% decline to $38.7 billion.
The positive for owners of national …
