January 25, 2023
BIA Lowers Local Advertising Estimates For 2022 To $167.4 Billion
- by Wayne Friedman , June 16, 2022
The potential for a recession has lowered local advertising-spending projections, according to BIA Advisory services, which now estimates $167.4 billion for 2022 -- $5.9 billion lower than the amount
estimated in an earlier report.
Still, this local ad-dollar level would now be up 22% from $137.5 billion a year ago, …
