BIA Lowers Local Advertising Estimates For 2022 To $167.4 Billion

The potential for a recession has lowered local advertising-spending projections, according to BIA Advisory services, which now estimates $167.4 billion for 2022 -- $5.9 billion lower than the amount estimated in an earlier report.

Still, this local ad-dollar level would now be up 22% from $137.5 billion a year ago, …

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