Commentary

Deepen The Data In Gaming And Esports - Get To The Gamer

  • by , Op-Ed Contributor, November 13, 2020
Data in gaming and esports has been either too general or just plain difficult to decipher, and usually a mix of both. When gaming started to catch the attention of marketers a few years ago, dataists sought to answer questions about who gamers were from a demographic perspective. 

With the release of …

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