Commentary
Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly Half
- by Karlene Lukovitz @KLmarketdaily, May 25, 2021
Advertising expenditures attributed to TV episodes and movies will rise 144% between 2020 and 2026 to reach $66 billion across 138 countries, according to the latest projections from Digital TV Research.
AVOD growth dipped to “only” 9.2% in 2020 due to cutbacks in spending during the COVID-19 pandemic -- but …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
