GroupM: Top 25 Media Suppliers Now Control Two-Thirds Of All Ad Spending
- by Joe Mandese @mp_joemandese, June 21, 2021
While Google and Facebook remain the
world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok owner Bytedance, which barely even existed just a few years ago.
The findings are based on estimates just released by GroupM's Business Intelligence unit, and are …
