As Global Economy Weakens, Agencies Forecast 4% Growth (Give or Take) For 2020

A weakening global economy will keep underlying ad-spend growth in the mid-single-digit range according to just-released forecasts from GroupM, Zenith and Magna. U.S. political advertising and other cyclical events will help offset moderating growth a little bit according to the forecasts, which are summarized below. 


A weakening global economy …

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