As Global Economy Weakens, Agencies Forecast 4% Growth (Give or Take) For 2020
- by Larissa Faw , Steve McClellan @mp_mcclellan, December 9, 2019
A weakening global economy will keep underlying ad-spend growth in the mid-single-digit range according to just-released forecasts from GroupM, Zenith and Magna. U.S. political advertising and
other cyclical events will help offset moderating growth a little bit according to the forecasts, which are summarized below.
GroupM
A weakening global economy …
