Amazon Now Consumers' Most-Preferred Ad Environment, While Instagram Is Marketers'
- by Karlene Lukovitz @KLmarketdaily, September 7, 2022
Amazon has eclipsed TikTok as the global media brand in which consumers are most receptive to ads, according to Kantar’s third annual Media Reactions study analyzing brand equity trends.
Among marketers, Instagram remained the top-ranked media brand as an advertising environment, and TikTok rose three positions to a No. 4 …
