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OTT Viewing Growing Overall TV Viewership
- by Alex Weprin , Staff Writer, October 2, 2018
Consumers who stream over-the-top video in addition to linear TV are adding to the total video viewership pie, according to data from Samsung Ads. Samsung Ads will release the results of its research today during Advertising Week New York.
Samsung Ads based its research on first-party data from some 32 …
