Commentary
Obit: Nielsen TV Ratings Stories, Dead At 72
- by Joe Mandese @mp_joemandese, April 14, 2022
Listening to this week’s Advertising Research Foundation conference on audience measurement – and especially all the sessions devoted to the TV industry’s shift from a single ratings standard (Nielsen’s) to multiple, alternative "currencies," I wondered what television critics and beat reporters are thinking about how they’re going to handle things. …
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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
LOL, yes Joe, Neilsen had done a great job in the research industry, had is the operative word. It's time to bring in new players who can contribute in a different way, and better way. There are always Neilsen fanboys, I don't fault them for that, but with a new era comes a different approach.
No problemo, Guys. Instead of touting the actual size of their audiences the media stat spinners will focus on the percent change ---when it's in a positive direction. So, if your show reached a mere .5% of the country's population this week but this was higher than last week's .4% rating you rave about your sparkling increase---of 25%, no less---and a lot of people who have no idea what any of thenumbers mean will think your show is taking the nation by storm.