Microsoft Back-to-School Search Data Reveals Average Spend, Time Of Year, Cross-Shopping Trends
- by Laurie Sullivan @lauriesullivan, August 6, 2019
Women ages 35 to 49 are the average back-to-school shoppers for their family across the Microsoft Advertising search network, according to data recently released by Microsoft.
Shoppers going back to college will spend $942 on average, whereas shoppers for kids returning to school from kindergarten through grade 12 will spend …
