ARF: 5%+ Of U.S. Homes Have No TV Set, ACR Data, vMVPDs Complicating Measurement
- by Karlene Lukovitz @KLmarketdaily, December 20, 2022
The proportion of U.S. households with no television set is no longer a rounding error: More than 5% now fall into that category, according to the Fall 2022 edition of the Advertising Research Foundation’s (ARF) Universe Study of Device and Account Sharing (DASH) study.
That’s not because these households are …
