Commentary
AI's Best Shot: Brands Seek To Use It In Automating Creative Tasks
- by Ray Schultz , Columnist, February 27, 2024
An astounding 99% of marketers are using AI in some form and want to do more.
Yet many continue to struggle with tasks where AI might help, according to the Braze Customer Engagement Review, a study conducted by Wakefield Research.
Of the marketers surveyed, 98% face challenges to creativity and …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
