Commentary
The AI Drill: How Email Teams Are Using It, And The Hurdles They Face
- by Ray Schultz , Columnist, August 2, 2023
Email marketers are taking tentative steps to use AI, and believe it will help their businesses. But most are not there yet, judging by Email Marketing & AI 2023, a study by Ascend2 and research partner RPEOrigin.
Of the firms surveyed, 35% are using AI in their email marketing campaigns, 11% …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
