ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
- by Joe Mandese @mp_joemandese, February 25, 2022
In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers (ANA) stated it was incorrectly reported that it is intended to test alternatives to Nielsen's TV ratings panels.
The coverage, which included …
I wonder if prospective responses could ask the ANA for an RFB (Request for Budget).