OTT/CTV Platforms Score Higher Engagement For Daytime, Prime Time Posts Higher Impressions

Although higher impressions come in prime time over-the-top/connected TV platforms/apps, better engagement with advertising on those platforms occurs in daytime hours -- between 9 a.m. and 3 p.m., according to "The State Of Connected TV Report" released today by the Association of National Advertisers and video marketplace company …

1 comment about "OTT/CTV Platforms Score Higher Engagement For Daytime, Prime Time Posts Higher Impressions".
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  1. Chris Johnson from BDi LLC Broadcast-Digital-Integrated, January 16, 2020 at 12:47 p.m.

    Copy or Headline mistake ... you site higher engagement for Daytime in your Headline, but your article states "But engagement rates are three times the rates for prime time."
    Please clarify. 
    Thanks, 
    CMJohnson

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