ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' Marketplace

by Joe Mandese @mp_joemandese, May 6, 2022

Three important ad trade bodies – the Association of National Advertisers, the American Association of Advertising Agencies, and the Advertising Research Foundation’s Coalition for Innovative Media Measurement (CIMM) – Thursday said they are fielding a new study to “explore the industry’s transition to a multi-currency TV market in the U.S.” …