January 25, 2023
ANA Study Finds Two-Thirds Of Marketers Have Updated Their Media Agency Contracts In Response To Kickbacks
- by Joe Mandese @mp_joemandese, September 16, 2019
More than two-thirds of advertisers (69%) have updated their media agency contracts within the past three years in response to concerns about transparency and alleged rebates in the media-buying, according to findings of the Association of National Advertisers' just-released "Media Agency Compensation Practices" report.
The report, which is based on findings …
