Commentary
Email Delivering Qualified Leads
- by Jack Loechner , Staff Writer @mp_research, May 11, 2018
According to Liveclicker/The RelevanceGroup study of 350 US marketers, of whom 93% reported using print direct marketing, rating the effectiveness of various channels in terms of delivering revenue and results for their business, mail is tangible, targeted, scalable and trustworthy. Direct mail is delivering better qualified leads and, in turn, more …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
