Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year

Against the backdrop of double-digit percentage declines in U.S. local media spending this year, 2021 will recover somewhat -- up 2.5% over 2020 to $137.5 billion, according to BIA Advisory Services.

The research company says 2021 spending levels for advertising dollars will be lower than 2019 -- when it was …

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