Commentary
Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
- by Laurie Sullivan , Staff Writer @lauriesullivan, March 31, 2021
The advertising industry continues
to roll out new protocols around online data and consumer privacy. Are consumers really aware of the changes? What are their thoughts?
Deciding how to approach customers and reach new ones as the industry navigates a post-cookie and post-identity reality isn’t easy. Consider these findings …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
