Asian-Americans Next Focus For Marketers, Brands
- by Laurie Sullivan @lauriesullivan, February 18, 2019
Asian-Americans represent about 5.6% of the U.S. population. Despite the fact that non-Hispanic and Pacific Islanders account for the smallest multicultural segment, they represent the second fastest-growing ethnic group at about 20%.
Analysis from Claritas, a custom audience-targeting company, estimates about 13.4% of Asian households will earn more than $200,000 …
The sheer multitude of nationalities represented by "Asian" designation makes any "focus" a colossal waste of managerial effort. It may even be insulting to those groups.