Asian-Americans Next Focus For Marketers, Brands

Asian-Americans represent about 5.6% of the U.S. population. Despite the fact that non-Hispanic and Pacific Islanders account for the smallest multicultural segment, they represent the second fastest-growing ethnic group at about 20%.

Analysis from Claritas, a custom audience-targeting company, estimates about 13.4% of Asian households will earn more than $200,000 …

1 comment about "Asian-Americans Next Focus For Marketers, Brands".
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  1. Demos Ioannou from DCI Consulting LLC, February 20, 2019 at 10:12 a.m.

    The sheer multitude of nationalities represented by "Asian" designation makes any "focus" a colossal waste of managerial effort.  It may even be insulting to those groups.

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