Commentary
Gender Gap Lives On In Adland Stereotypes
- by Sean Hargrave , Staff Writer, January 30, 2019
The latest research from Kantar shows that there truly
is a gender gap in advertising and it can be found in how marketers think they are doing on avoiding stereotypes compared to how the public rates their progress.
There has been widespread agreement among the major advertisers that they need …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
