Commentary

Taking The AI Train: Researchers Seek To Predict Customer Behavior At All Points

Email senders trying to discern who is likely to buy may have a new tool: an artificial intelligence-based model that “predicts digital customer behavior and delivers personalized marketing insights across complex, multi-touchpoint journeys — outperforming traditional methods in both precision and ROI,” according to researchers at the University of Maryland’s …

Next story loading loading..

Discover Our Publications