Commentary
The Automated Fix: Firms Succeed At Use, But Challenges Abound
- by Ray Schultz , Columnist, March 5, 2024
Marketers are feeling good about themselves. Twenty-eight percent rate their marketing automation strategy as best-in-class -- a 3% increase vs. 2023, according to The State of Marketing Automation 2024, a study from Ascend2.
Another 69% of marketers say they are successful, while only 3% admit to being unsuccessful.
Only …
