The Automated Fix: Firms Succeed At Use, But Challenges Abound

Marketers are feeling good about themselves. Twenty-eight percent rate their marketing automation strategy as best-in-class -- a 3% increase vs. 2023, according to The State of Marketing Automation 2024, a study from Ascend2.  

Another 69% of marketers say they are successful, while only 3% admit to being unsuccessful. 

Only …

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