IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud Standard

IAB Tech Lab is seeking public comment on a new authorized digital sellers list (ads.txt) specification and mobile app counterpart (app-ads.txt), designed to reduce fraud and increase transparency for connected TV and over-the-top inventory.

The enhancements, from the lab’s programmatic supply-chain working group, are designed to support CTV/OTT apps in …

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