CTV Ad Fraud Study IDs Early Warning Signs
- by Karlene Lukovitz @KLmarketdaily, July 16, 2020
A new analysis of connected-TV ad fraud identifies several early warning indicators.
Sabio’s App Science CTV platform was used to cross-reference location, census, traffic, content,
device technographics, and third-party app data with more than 150 million IP addresses to identify signs of fraud.
While fraudulent methods like server-side ad insertion …
