64% Of Buyers Consider Creator-Generated Videos 'Premium'
- by Karlene Lukovitz @KLmarketdaily, May 3, 2023
Most agency and brand executives who buy digital video agree that user-generated, aka “creator-driven” videos can be considered “premium,” and are treating them much like “Hollywood”-produced video content when it comes to budgets and measurement.
Two-thirds (64%) of 360 TV/video buyers surveyed by Advertiser Perceptions for a new Interactive Advertising …
