Commentary
Consumers Say Digital Video, CTV Ads Influence Travel Decisions
- by Karlene Lukovitz @KLmarketdaily, April 27, 2021
A new consumer survey from supply-side advertising platform Magnite aims to make the case that CTV should be a part of travel-related brands’ media plans as consumers prepare to resume travel and vacations.
Magnite commissioned Lucid to conduct an online survey of 903 travel decision-makers who intend to travel within …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
Karlene, did this survey ask about regular"linear TV" ads as having an influence on travellers or ads that appear in travel magazines or was it only about CTV ads? I would think that any travel ads that a consumer sees would have an influence, not just CTV ads.