Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing It

More than half of Americans have observed a rise in fake and/or "toxic" user-generated content UGC on social media since the COVID-19 pandemic began in march 2020, and much of it is causing "trust issues" with brands they see adjacent to it.

That's the finding of a study of 1,000 …

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