Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing It
- by Joe Mandese @mp_joemandese, June 29, 2021
More than half of Americans have observed a rise in fake and/or "toxic" user-generated content UGC on social media since the COVID-19 pandemic began in march 2020, and much of it is causing "trust issues" with brands they see adjacent to it.
That's the finding of a study of 1,000 …
