Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026

by Laurie Sullivan , Staff Writer @lauriesullivan, April 17, 2023

Lack of reliance on data-driven decisions is the biggest challenge for 29% of the U.S. marketers participating in a study by the Winterberry Group Research, versus lack of centralized data and analytics function across the organization for the 31% of marketers in Europe.

Winterberry Group research -- From Data to Insight: …